5 High AQ practices that distinguish expert communicators. These same practices can be developed and utilized by any communicator interested in improving their impact in important conversations.
Those with High AQ will use six answers (concept, theory, metaphor, story, procedure, action). Simply knowing there are six answers to important why-, what-, and how-questions is an advantage.
Communicators with High AQ answer twice, to appeal to the left and right side of the brain. The why-question is answered with theory and story. The what-question is answered with concept and metaphor. The how-question is answered with procedure and action.
There are 3 answer styles. The goal of the relational style (metaphor and story answers) is to make a personal and emotional connection. The goal of the practical style (procedure and action answers) is to achieve results. The goal of the analytical style (concept and theory answers) is to explain and predict in a complex world.
In real estate the adage is location, location, location (where).
For AQ, context, context, context (when + where) is a similar refrain. We have long known that context is important.
To maximize effectiveness, all six answers should reflect the local context.